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| What is Search Engine Optimisation, or SEO? |
SEO is guiding the development of a website so that it attracts
visitors by winning the top ranking on major search engines for
selected search terms and phrases.
This basically means your website will rank well in a keyword search
on search engines such as Google, Yahoo, AltaVista, MSN, Lycos etc. |
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| Why is search engine placement important
for my website? |
| Research has shown that search engines are the primary tool used to
find information on the internet, and a high ranking on the top search
engines will generate high quality, targeted web traffic without
incurring regular marketing costs. |
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| How does SEO work? |
| The first step is to conduct keyword research and then optimise your
website including all files and images. We submit your website to the
search engines by hand, firstly because a lot of the smaller search
engines do not use crawlers and so need manual submissions, and
secondly because a lot of the larger search engine often disregard
auto-submissions. We then re-submit your site to the smaller engines
on a regular basis to maintain high rankings. Then hopefully, you
should notice a marked increase in traffic to your site. |
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| Why do I need to pay for search
engine submission and optimisation when I could download the software
and do it myself? |
| The optimisation of your website is an ongoing process as all the
search engines change their algorithms and indexing methods
constantly, requiring a great deal of continuous education. Many
people do not realize the amount of time, and ever growing knowledge
is required to submit and optimise your website on a regular basis,
which is why we offer our SEO service and it’s affordably priced
too! |
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| What are Meta-tags? |
| Every page should have three meta-tags in the header of your website -
title, description and keywords. Meta tags are an important part of
your page which allows your website to be found by search engines and
directories when someone performs a search. |
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| What are keywords? |
| These are common words or search terms which briefly summarise the
content of your website. They are inserted into the header on your
page and are the words or terms which users will type in the search
engines when looking for your company. |
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| What is a spider? |
| A spider is a piece of software that follows links through the
Internet, grabbing content from sites and adding it to search engines.
This is the primary reason links to your site are so important.
Getting links to your website from other websites will give the search
engine spiders more opportunities to find and re-index your site. |
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| What’s the difference between
search engines and directories? |
Search engines are automated search tools that send out spiders to
visit, record, and index websites and then generate results from their
huge databases.
Directories, on the other hand, are human-compiled search tools
where websites are assessed and categorised with subject hierarchies
to allow users to either search or browse for information.
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| Will you look at our competitors' web
sites? |
| Yes we will examine each competitor's web site in great detail,
analysing the META tag data, page titles, alt image tags, pages
content, site structure and more to determine what keywords/phrases
they appear to be targeting. |
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| How long does it take for my
website to be listed in all of the search engines? |
| Each search engine has a different timeframe for listing new websites
in their database. After we submit your page, it can take up to
anything from 48 hours to 6 weeks to appear in the listings. |
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| Which search engines cover UK-only
websites? |
| Many of the top US search tools now offer regional variations of their
services, allowing restricted searching within a country’s websites.
The UK is currently covered by Google, AltaVista, HotBot, Lycos, MSN,
Yahoo, and AskJeeves. Mirago and UK index are both UK search engines. |
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| How will I know if the SEO has been
successful? |
| We will send you comprehensive monthly reports covering your website
statistics, your current ranking in the top search engines, reasons
for any changes in ranking etc. |
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| What is link popularity building? |
| Link popularity building is a measure of the number and quality of web
pages that link to your site. Each linking page is evaluated for link
popularity and other criteria. This is then used to calculate your
search engine ranking. A link from an important and relevant site is
considered better than a smaller unrelated site. Link popularity is a
major factor in terms of ranking criteria. |
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| Why is HTML validation important? |
Validating each of your pages will help us identify any HTML coding
errors. These can block crawlers and seriously affect your search
engine rankings. HTML validation will also ensure your site has
cross-browser compatibility.
The more valid your HTML coding is, the more people will be able to
view it correctly. |
